🚧 National Pothole Day 🚧

Motoring and transport organisations are once again calling for a permanent solution to the UK’s pothole problem - and rightly so.
As RAC Head of Policy Simon Williams highlights, there’s nothing more frustrating for drivers than seeing potholes reappear just months after repair. Roads that aren’t properly treated allow water to penetrate, freeze, expand and accelerate failure - creating a never-ending cycle of damage and disruption.
The message is clear:
✔ Fix potholes properly
✔ Prevent water ingress
✔ Protect and rejuvenate existing surfaces
✔ Resurface only when roads are beyond saving
“If we continue to obsess with just filling potholes, that’s all we’ll continue to get.”
💡 That’s where asphaltsoup comes in.
Our solution combines:
Polymer binder-based cold lay pothole repair for durable, high-performance fixes
TL-2000 surface rejuvenator, which restores asphalt’s elastic properties, prevents oxidation, and extends road service life by 8-10 years
The result?
✅ Longer-lasting repairs
✅ Lower whole-life costs
✅ Reduced environmental impact
✅ A more sustainable approach to road maintenance
On National Pothole Day, it’s time to move beyond short-term fixes and start investing in solutions that actually last.
#NationalPotholeDay #RoadMaintenance #PotholeSolutions #SustainableInfrastructure #Highways #AssetManagement #asphaltsoup #Potholes